All great businesses begin with an idea. But what’s the secret behind turning an idea into a thriving enterprise?
Find out in this episode, as Kevin Kaylakie speaks with Kim Overton, the founder and CEO of SPIbelt. Kim reveals how SPIbelt went from a small, local startup to a globally successful company with sales in over 40 countries. She also shares the biggest mistakes that she made during her entrepreneurial journey — and how she overcame them.
Kim discusses:
- How the idea for SPIbelt was born
- Key organic growth strategies that she used during SPIbelt’s first year
- How SPIbelt ended up getting significant media coverage (including the QVC television network!)
- SPIbelt’s future growth plans
- Her best advice for up-and-coming entrepreneurs
- And more
Resources
Connect With Kim Overton:
Connect With SineCera Capital:
- kevin@sineceracapital.com
- connee@sineceracapital.com
- adam@sineceracapital.com
- (512) 980-4600
- SineCera Capital
- LinkedIn: Kevin Kaylakie
- LinkedIn: Connee Sullivan
- LinkedIn: Adam Packer
About Our Guest:
Kim Overton is the Founder and CEO of SPIBelt (small personal item belt). In 2006, Kim went for a run and faced a problem familiar to runners, where to stash her keys. Frustrated but motivated, Kim purchased the materials for the initial prototype, and began creating an answer. Soon, Kim had assembled the first belt and quickly knew she was onto something, officially launching SPIbelt at the Austin Marathon in February of 2007. Today, you can find SPIbelt products in over a thousand stores across the US and in over 40 countries!
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